Ad Dynamo is Africa's largest digital media reseller, exclusively representing Twitter, Spotify, Snapchat and Verizon Media across Sub-Saharan Africa.
Invenfin led the sale of Ad Dynamo to US-based Aleph, a CVC Capital Partners-backed media group, in 2022. With this exit, Invenfin achieved a 12x multiple on invested capital. Aleph's acquisition of Ad Dynamo excluded Blue Robot, a digital messaging and marketing technology solution, which continues to be held by Invenfin as a standalone business.
"This is a milestone deal for Invenfin, both because Ad Dynamo was our first-ever investment over 10 years ago and because the transaction is material and generates strong financial returns for all Ad Dynamo's shareholders."
- Stuart Gast, CEO Invenfin
"We are very grateful for Invenfin's strong support and partnership, which has been critical to the success of Ad Dynamo, and we hope this successful exit inspires the next generation of entrepreneurs throughout the African start-up ecosystem."
- Sean Riley, CEO Ad Dynamo